Why explainer videos are essential for software and app brands
- Feb 3
- 2 min read
If your product lives on a screen, video should be doing the heavy lifting.
Software, apps, platforms and dashboards are powerful, clever and often genuinely brilliant. They are also confusing at first glance. That is where explainer videos come in.
At Duck Creative, we help software and app companies turn complex ideas into stories people actually understand.
Software is complex. Your message should not be.
Most software products try to do a lot. Multiple features. Multiple audiences. Multiple use cases. Trying to explain all of that with text alone puts pressure on the user.
Explainer videos remove friction. They show how something works instead of asking people to imagine it. They guide viewers at the right pace using visuals designed to simplify, not overwhelm. A good explainer answers three questions quickly.
What is this.
Who is it for.
Why should I care.
Why animation works so well for explainer videos
Animation is one of the most effective tools for software and app storytelling.
You cannot physically film data flows, background processes or system logic. Animation lets you visualise the invisible.
It allows you to:
Focus attention on what matters
Show abstract processes clearly
Control pacing and clarity
Create a consistent visual language
Keeping complex narratives simple
The biggest mistake software brands make is trying to explain everything.
An explainer video is not a full demo or training manual. Its job is to open the door.
When we created explainer films for Insignis, Yu Energy, Hollie Guard and Woods Valdata the focus was always clarity first. That often means saying less, not more.
Explainer videos build trust fast
People are cautious with software. They want to know it is credible, secure and worth their time. A clear explainer video builds trust quickly. It shows confidence and professionalism. It also supports video marketing by improving engagement, retention and conversion.
Animation is not just for startups
Explainer videos are just as effective for established organisations.
They are ideal for product launches, new features, onboarding and explaining complex tools to non-technical audiences.
How Duck Creative approaches explainer videos
We start with understanding, not visuals.
We identify what your audience actually needs to know, shape a clear narrative and then design animation that supports the message.
Duck Creative produces explainer and animation-led video content for software and app brands across the UK, based in Gloucestershire.
Ready to make your software easier to understand?
If you are building something clever, do not hide it behind complexity.
If you want explainer videos that make software feel simple, email hello@duckcreative.co.uk
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